Welcome to May 7, 2024 where only in the USA would we celebrate packaging. Well, not just packaging, packaging design. As unusual as this maybe, from an artist’s perspective, not so unusual.
The actual physical design of a package takes the mind of an engineer. I am not wired that way. But the decoration or design on the package takes an artist, a graphic designer. Back in my day they were called commercial artists. Still not my wheelhouse. The closest thing I come to making a package is for a greeting card which you can watch a video here. And if you think about the front of a greeting card, it could be considered packaging for a sentiment. It’s a stretch.
Packaging goes back to the 1800’s and they were expensive. It was mostly reserved for luxury items, like jewelry and were not disposable. Manufacturers saw an opportunity and a benefit to promote “after use”, what we call recycling today or repurpose.
The punch-cut tobacco tins originally designed by the Dixie Queen company to resemble picnic baskets, and then came the lunch boxes. Dixie Queen company was stamped on the tin and these such items were popular into the early 1900’s.
This branded consumer packaging became popular in the 1900’s and the tradition continues today. The reusable grocery bag is a good example. How many other products do we buy that the packaging is reused or repurposed. Amazon boxes don’t count. My skin care products come in a nice sturdy box with magnetic closure that I use to organize my art supplies. I like to think I get more than just product, I get organization too.
Surface Pattern Design is a huge industry and probably something we take for granted. The next time you buy wrapping paper, or a notebook with a floral pattern, someone designed that. For instance, you can find this “Bee Sweet” pattern in my Society 6 shop.
Branding plays a huge role in how consumer’s decide in making purchases, from its attractiveness to its physical design. Think about it the next time you are out shopping or have to open one of those clam shell packages. Click on the link for further reading on National Packaging Design Day.
How much does the actual design and attractiveness of an item influence your purchase?
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The Kedge Anchor 
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